Specifications include, but are not limited to: Media, Marketing and Public Relations Services for All Using State Agencies, Political Subdivisions, and Not-for-Profit Organizations; Services shall include consulting or management or both for multi-media public relations campaigns generally comprised of, but not limited to, the following: • Development of multi-media campaigns and projects identifying goals, establishing key statements, determining tactics and timelines, providing communication planning, public relations planning and summarization of assessments. • Market analysis, and; • Multi-media advertisement placement or outreach or both through various media avenues (television, radio, billboards, posters, press releases, brochures, flyers, internet, world wide web and other promotional materials). Including multi-cultural media avenues.