The purpose of this Request for Proposal (RFP) is to solicit and engage one or more professional and knowledgeable organization(s) to serve as external consultant(s) to develop and implement a marketing campaign to support recruitment of candidates for all Montgomery County Public Schools (MCPS) positions. The campaign will build on the unique benefits of MCPS employment and the expansive experiences available within Montgomery County, Maryland and surrounding areas that combine to make MCPS a destination employer. The campaign will establish an MCPS employment brand and include print, digital and social media components designed to connect to and attract candidates with specific and targeted content for candidates who reside locally and those who may need to relocate. The campaign must drive interest, connect potential candidates to talent pools, include personalized engagement with potential candidates. As a companion to th marketing campaign, data tracking and monitoring tools must be developed to allow for assess goals and metrics.