Specifications include, but are not limited to: a. New Airport website. With the existing Airport website content management system nearing its end of life capacity, the Airport aims to launch a new website as part of the agency contract. The new website should be optimized for user experience, mobile devices, and search engines. It should meet all website accessibility standards and support future integration of air travel booking applications, emerging technologies like AI-powered customer service chat bots, and other applications. It should also offer easeof-use for Commission staff web editors who will manage day-to-day content updates. Services to be provided by the agency are anticipated to include website strategy development, review of existing web assets, market research, design, preliminary content migration, testing, launch promotion, hosting, ongoing cybersecurity audits, and 24/7 training, technical, and cybersecurity support. b. Logo and creative asset redesign. With the development of a new Airport website and comprehensive advertising strategy, the Commission is interested in exploring a potential update of its logo and related creative assets. Services to be provided are anticipated to include evaluation, audit of existing branded assets, market research, production. Should the Commission decide to move forward with a creative redesign, updating existing branded assets would be included. c. Messaging. With the development of a new Airport website and ongoing development of a comprehensive advertising strategy, the Commission is interested in reviewing and potentially refreshing existing messaging to ensure a consistent and strong brand voice and narrative. Particular focus will be lent to fly local messaging. Services anticipated to be provided will include strategy development, audit of existing messaging, market research, copywriting, and marketing materials integration.