Specifications include, but are not limited to: The purpose of this document is to solicit responses from one or more individuals or companies interested in reaching a diverse audience, including highly affluent equestrians, as a naming rights sponsor of the Kentucky Horse Park Campground Dog Park. The following benefits that will be made to the successful Respondent(s): 1. Name and logo identification in all official facility references made by the Kentucky Horse Park including, but not limited to, the following: i. Media correspondence; ii. Media placement- television, radio, billboards and print; iii. Website with links; iv. Facility marketing collateral relating to the facility; v. Facility-related publications; vi. Advertising/promotional literature; 2. Exterior facility name and signage opportunities; 3. Directional signage within facility public vehicular areas; 4. Branding on interior facility signage; 5. Dedicated 10’x10’ indoor exhibit location for year-round visibility