Specifications include, but are not limited to: • Meeting(s) to establish creative direction and production planning. Creative collaboration may include in-person and/or virtual meetings, email correspondence, scripts and/or story boards. • On-site photo and video production featuring different modes of travel (car, motorcycle, bike, walking, etc.), demographics, and locations. May include a mix of paid actors and/or volunteers. May include children. o Production planning should address content needs for the list of topics in the Overall goals and Objectives. o Proposals should include an initial list of deliverable video and photo assets based on combinations of the above mentioned topics and production variables. • Video editing to produce ready-to-use sequences to drop into existing Vision Zero templates such as social media posts, presentations, and others. • An organized file structure of all photo and video files