Specifications include, but are not limited to: The chosen agency is expected to provide these deliverables as part of this contract, though specific details and expectations will be outlined and agreed upon as part of the final collaborative process of building a scope of work. ● Administering VisitUtah.com: Agency will be responsible for ensuring ongoing maintenance and monitoring of VisitUtah.com. This includes hosting and licensing, infrastructure assessment, optimizing performance, fixing bugs, security, incident management, compliance with industry standards, etc. ● Website Roadmap: Agency will deliver a multi-year roadmap with proposed enhancements for VisitUtah.com. An annual priority plan will be created each year and managed by the agency to ensure that projects stay on track and on budget. ● Campaign Integration: Agency will lead on ensuring that the website is optimized for all key marketing campaigns and initiatives each year. This could include: developing landing pages, implementing code and tracking pixels, troubleshooting links, etc. Agency will be expected to work collaboratively with the UOT agency of record to ensure that campaigns are set up correctly, data is being tracked accurately and brand guidelines are followed. ● Data Reporting & Analytics: Agency will provide monthly reporting meetings to the UOT Marketing & Communications team and quarterly reporting to the UOT Leadership team. This will include summaries of website performance, KPI monitoring, along with actionable insights and recommendations. ● Email Marketing: Agency will provide layout, design and administration for UOT’s email marketing program. This includes building and sending weekly newsletters, administration and data management for our ~100K+ and growing subscriber list...