The purpose of this RFP is to select one team for the following Program Elements: 1. Explore current market conditions, customer demographics, and future trends impacting the event and fair industry; and to help prepare and plan for the future of the Deschutes County Fair & Expo property. The selected firm will be responsible for providing a detailed analysis of potential growth areas, revenue enhancement opportunities, and strategies for operational improvement. 2. Develop a comprehensive written and graphic master plan for the Deschutes County Fair & Expo facility that provides a well-defined, clear, actionable strategy for the future development and use of the overallfacility. a. Master plans shall include two conceptual concepts: i. one for a full buildout of the future 460 acre property, ii. an alternate design for the existing 320 acres property. (Please bid with 1 complete design, and an alternate reduced size designproposal)