Specifications include, but are not limited to: The successful firm shall agree to contract with the City to provide the following: a. Perform Market Analysis b. Coordinating real estate appraisals; as necessary. c. Advertise the sale of select City properties. d. Participate in site tours of the property that is for sale for potential buyers. e. Evaluate offers received and prepare narrative analysis of each offer. f. Provide economic analysis of all offers and prepare report of such analysis. g. Recommend the best possible offer, providing backup as necessary to substantiate. h. Work with City Attorney and city staff to negotiate land sales with buyers and prospects. i. Coordinating real estate transactions and closings. j. Handling all other customary activities and series associated with real estate transactions (including legal, survey and title work). k. Provide updates, as appropriate, on the status of services. l. Services may include consolation with the city staff and the City of Laguna Beach City Council, relating to the sale of real estate. Presentations at public meetings may be required.