Specifications include, but are not limited to: Fulton County Schools (FCS) is seeking a qualified Contractor to undertake a branding initiative for the new version of the FCS Strategic Plan, which is currently under development. The purpose of this branding initiative is to create a cohesive and compelling brand identity to promote the values and goals identified as part the new Strategic Plan. FCS is looking for a third party to develop the brand identity including logos, graphics, and messaging concurrently with the finalization of the Strategic Plan details. The primary goal of the branding initiative is to develop a distinctive and impactful brand identity for FCS' new Strategic Plan. This identity will serve to effectively communicate the mission, vision, and values of the district and the goals of the strategic plan to various stakeholders, fostering a sense of community and engagement.