Specifications include, but are not limited to: development of a statewide marketing campaign that will leverage existing marketing and public relations efforts and initiatives and enhance them in order to raise awareness of MNsure’s brand, programs, and services and that will run from approximately September 2024 through January 2025 (including the national and state open enrollment periods within this time). Additional marketing efforts outside of open enrollment to promote special enrollment periods, progress MNsure has made in technology and customer service, as well as general audience awareness, may also be considered and may run from December 2024 through June 2025 or during any other period outside the national and state open enrollment periods.
