Specifications include, but are not limited to: A selected Respondent is expected to provide the following media buying services and/or public relations and crisis communications services: 1.) Media Buying Services - a. Conduct an exhaustive review of internal and external research on member and prospective populations for Access Health CT products and services and develop a comprehensive understanding of these two groups. Should gaps exist, the vendor should suggest additional research efforts. b. Participate in planning/status/reporting meetings as requested and work collaboratively with partner agencies (Creative, Outreach, PR). c. Develop a fully negotiated annual strategy including robust media plan based on client objectives and targets and provide related services, including but not limited to: • Integrated media recommendation (i.e., TV, Radio, Print, Digital, OOH, SEM, Social). • Creative activations utilizing new media. • Media specs and timing across all channels. • Google Campaign tracking, standard tagging and nomenclature, QR code support and usage tracking. • Google Tag Manager (GTM) conversion setup. • Provide required ATB (authorization-to-buy) documents. • Placement of media insertions and provide position reports. • Coordination of all billing and reconciliation. Weekly and monthly snapshots outlining delivery, pacing, optimizations, and updated recommendations based on performance. • Campaign performance reporting against strategic key performance indicators (KPIs). d. Develop ad hoc media plans and recommendations, for example, during Hispanic Heritage Month, Black History Month, health advocacy awareness months, and/or the creation of new programs, products or services offered by the Exchange. e. Negotiate with media vendors across all tactics and provide POVs to direct media partners as requested. f. Meet and collaborate with internal and external vendors, including but not limited to Access Health CT staff and consultants, as well as creative, outreach and PR vendors. 2.) Public Relations and Crisis Communications Services - a. Brand/Reputation Management and Public Relations Support: Strategy: • Create annual strategy that evolves public relations program and the Access Health CT brand, seeking high-level placements in national, regional and local print, broadcast, social, online media and others. • Suggest out-of-the-box ideas to promote AHCT’s mission, vision and corporate strategy. • Deliver against annual strategy and conduct quarterly review meetings to identify progress and potential challenges for program enhancement. • Deliver annual, end-of-year results reporting against key performance indicators (KPIs). Content: • Write compelling content for press releases, media alerts, op-eds, letter to editors and reporters, byline articles, event publicity/community calendar placements, and destination activities/campaigns to enhance our brand position as a customer ally, in simple and easy to read (5-8 grade level) English language. • Develop talking points/elevator speeches as needed and coordinate messaging (e.g. talking points and preparation); arrange media interviews, schedule appearances and speaking engagements. • Collaborate with Access Health’s translating vendor to trans-create required pieces...