The selected firm’s responsibilities will include the following: • Research with a look back to all years since 2019 to present • Through research identify and assess gaps in the area’s tourism infrastructure which, if filled, would position Oxford as a competitive, top-tier leisure, meeting and sports destination market • Indicate the number of visitors to Oxford and spending habits of visitors to Oxford • Reveal key performance indicators to measure and track goal achievement • Show data on current attractions, events or assets to drive demand, as well as opportunities for growth • Identify how tourism impacts the workforce and drives population growth In order to achieve these responsibilities, the selected firm will: • Develop an interactive dashboard that integrates economic data and travel indicators for Oxford • The interactive dashboard will integrate digital marketing campaign analytics and engagement tracking to the destination including visitors spending. • Provide data since 2019 on visitors that include leisure, group meetings, conventions and sports travelers • Identify target markets, services areas and organizational strategies to enhance Oxford’s tourism industry • Research various destinations that Visit Oxford can compare and benchmark itself against
