Specifications include, but are not limited to: MSRS is seeking the assistance of a public relations firm to support its executive management, communications and marketing teams to develop and implement a strategic communication plan, which includes the following elements: 1. Proactive communication strategies with identified audiences in response to misinformation or misunderstanding about MSRS; its brand and its value to Minnesota public employees. 2. Media relation recommendations on the best use of all types of channels to reach a diverse audience. 3. As requested, support on an hourly basis for deliverables, such as spokesperson training, or reports. The firm selected should also be able to provide strategic crisis communication advice to MSRS on an hourly basis during the course of this contract. Assistance will include recommendations, advice, and implementation assistance in: • How to research, message, and position MSRS in a communication campaign • How to measure communication effectiveness • How to leverage the MSRS design and publications team to support strategic communication • How to monitor and/or respond to a crisis affecting MSRS Note: The selected firm will work in a support and advisement capacity; it will not be permitted to speak on behalf of MSRS or provide legal counsel to MSRS.
