The City of Urbandale is seeking proposals from consultants to develop a master plan for downtown Urbandale. The master plan will provide a vision, goals, and implementation strategies to guide future public and private investment in the downtown area over the next 10 – 20 years. This master plan will build on the work completed in the City’s recentlyadopted comprehensive plan and implement its recommendations (see below). The main objectives of the downtown master plan are: ▪ Encourage reinvestment and new investment in properties, businesses, and infrastructure ▪ Encourage mixed-use development ▪ Consider vacation of right-of-way in strategic locations ▪ Connect the neighborhood to the Merle Hay Mall campus ▪ Reconfigure Douglas Avenue for better access and mobility ▪ Create a sense of place