Specifications include, but are not limited to: Kapiʻolani Community College administrators and marketing and communications seek to accomplish the following objectives for its marketing and advertising services: A. Build positive brand awareness about the College for both internal and external audiences. B. Image enhancement and new branding are anticipated to increase student enrollment. C. Build messaging for key target audiences. D. Maximize community outreach and general leads for prospective students interested in the College’s programs. E. Strengthen and cultivate partnerships with businesses, high schools, and community organizations to boost referrals and engagement. F. Remain competitive in the marketing efforts of competing institutions and maintain or gain a competitive edge. G. Leverage digital platforms to promote the College and its programs locally and globally.
