Specifications include, but are not limited to: The annual total estimated time of performance for this project is 420 hours. Following are the four Tasks that the Consultant will be responsible for: Task 1: Key Message Development • Develop core messages to ensure consistency across platforms. • Estimated hours: 30 hours annually Task 2: Community/Stakeholder Relations• Outreach and relationship building with current user base, targeted community groups/advocates, stakeholders, relevant local businesses, educational institutions and other potential partners. • The Contractor shall provide the ADC with a comprehensive list of contact information for the community and stakeholders. • Estimated Hours: 110 hours annually Task 3: Issues Management / Media Relations • Identify emerging organization-related issues and respond accordingly with factual and targeted messaging after conferring with the ADC Executive Director. • Estimated Hours: 110 hours annually Task 4: Digital Content Development/Copywriting: • Develop content for up to six (6) newsletters and the Department of Business, Economic Development, and Tourism’s ADC website to provide the agriculture audience a better understanding of ADC’s activities and to gain public support. The content will be informational, promotional and reader-friendly technical articles, along with photographs and graphics. Activities will include: a. Research and copywriting b. Photography c. Layout and design for both stand alone pdf and marketing platform similar to Mail Chimp, Constant Contact, or equivalent
