Specifications include, but are not limited to: • Research with a look back to all years since 2019 to present • Through research identify and assess gaps in the area’s tourism infrastructure which, if filled, would position Hattiesburg as a competitive, top-tier leisure, meeting and sports destination market • Indicate the number of visitors to Hattiesburg and spending habits of visitors to Hattiesburg • Reveal key performance indicators to measure and track goal achievement • Identify potential new or enhanced tourism demand generators • Show data on current attractions, events or assets to drive demand, as well as opportunities for growth • Identify how tourism impacts the workforce and drives population growth In order to achieve these responsibilities, the selected firm will: • Develop an interactive dashboard that integrates economic data and travel indicators for Hattiesburg • The interactive dashboard will integrate digital marketing campaign analytics and engagement tracking to the destination including visitors spending. • Provide data since 2019 on visitors that include leisure, group meetings, conventions and sports travelers • Identify target markets, services areas and organizational strategies to enhance Hattiesburg’s tourism industry • Research various destinations that VisitHATTIESBURG can compare and benchmark itself against
