Specifications include, but are not limited to: • Marketing CRM o Ability to create customer profiles and target using segments. o Ability to create segments through tracking engagement. o Ability to hold approximately 12,000 contacts. • Creating and editing emails o Drag and drop campaign builder capabilities with the ability to customize HTML in blocks. o Ability to create and send surveys through the platform. o AI-assisted writing. o Scheduled email sends and time optimization. o Ability to put dynamic content into email campaigns. • Automation and personalization o Automatically send a welcome email. o Both automated and customizable paths. • Delivery o Multi-channel marketing across email, SMS. o Increase deliverability by detecting suspicious activity, fake subscribers, bots. • Reporting and analytics o A/B testing. o Detailed, real-time reporting and analytics. o Clicks, opens, bounces, and opt-out information. o Ability to track user interaction through an engagement heatmap. • Accessible customer support. o Onboarding, best practices, and dashboard set-up should be included with the initial contract.
