Specifications include, but are not limited to: 1. Conduct polling and public outreach to a City proposed Ballot Measure. This endeavor will understand the opinion of citizens regarding the proposed ballot measure and work to inform the public of the impacts to local government services provided by the City, should the measure not pass. 2. Conduct Two (2) multi-mode surveys that include a sufficient number of respondents, (but in no case under 300), to yield +/-5.0% accuracy levels. a. First survey: Shall be conducted in early 2024 to assess voter propensity. The findings will be used to: i. Determine the feasibility of bringing the sales tax measure to the November 2024 ballot, and ii. Guide the consultant’s approach for the subsequent education and outreach process. b. Second Survey: If the decision is made to bring the measure to the November 2024 ballot, shall be conducted no later than July 2024, to understand the impact of the education and outreach. Survey findings will be used to hone the education & engagement strategy and pivot, where necessary, as the November election approaches. 3. Design a comprehensive Outreach & Engagement Strategy: a. Informational and educational materials, which inform voters of the impact to local government services, should the measure not pass. b. Design, advertise, and conduct multiple public outreach meetings to engage the public and solicit feedback. 4. Language Requirement a. Multi-mode surveys, informational and educational materials, public outreach meetings, and all citizen engagement components shall be offered in both English and Spanish.