Specifications include, but are not limited to: The successful awardee shall develop the following items for the campaign, including but not limited to: • Develop three emotionally compelling video PSAs 30 to 90 seconds in length that effectively convey the significance of routine vaccinations amongst children, adults, and the elderly. • One PSA focused on the importance of general vaccines for all ages • One PSA focused on the importance of respiratory vaccines, specifically COVID19, Influenza (Flu), and RSV. • One PSA focused on the importance of the HPV vaccine for youth. • Create impactful messages through thoughtful concept development and scriptwriting. • Handle all aspects of production: filming, editing, integration of graphics and animations, and incorporation of relevant visuals. • Coordinate filming locations, actors, and interview subjects. Obtain required releases for any individuals appearing on camera.
