Specifications include, but are not limited to: • Work with San Juan County’s team and employees to gain a through and detailed understanding of our goals and target audience. • Conduct a comprehensive market analysis to identify the most effective channels and platforms for reaching our target audience and demographic. • Propose strategies for the marketing and advertising campaign. • Develop a creative and impactful marketing and advertising campaign that emphasizes the importance of this cancer screening and early detection for current and former residents of San Juan County who may have been or may become impacted by the Mill operations. • Implement advertising strategies across various media, including but not limited to print, digital, radio, and outdoor advertising. • Monitor and analyze the performance of the marketing campaign, providing regular reports and recommendations for optimization. • Preference with a firm or individual who has previous experience and success stories related to cancer awareness or health promotion campaigns.
