Specifications include, but are not limited to: Tourism primarily conducts regional, national and some international marketing and advertising to attract visitors to Wisconsin and invests in meetings, conventions, sports, and international tourism marketing. The budget is developed on a biennial basis but has not been established for the period of this Contract. Tourism’s current marketing and advertising base budget is $9 million for each fiscal year in 2024 and 2025. One-time funding allocations from fiscal year 2022 to present have increased the marketing budget and created a fluctuating budget. Fiscal year 2022 and 2023 provide an additional $9.7 million in one-time funds. An additional $12.5 million or more in one-time funds are allocated for fiscal year 2024. The Contractor shall be required to provide a high level of quality services which are normally associated with the handling of an account of this scope and size.
