Specifications include, but are not limited to: design and execute a comprehensive national advertising campaign to recruit qualified teachers to live and teach in Alaska. DEED is committed to enhancing the educational experience for students across the state and aims to attract skilled and dedicated educators to contribute to the academic success of Alaskan students. The primary objective of this advertising campaign is to address the critical need for recruiting highly qualified teachers in the state of Alaska. The state faces challenges in attracting and retaining educators, particularly in remote or underserved areas. The campaign aims to raise awareness of career opportunities in the state showcasing the unique advantages of working in Alaska's educational landscape. By strategically promoting the rewarding aspects of teaching in the state, the ultimate goal is to significantly increase the pool of qualified applicants, fostering the growth of a dedicated and skilled teaching workforce across diverse regions in Alaska. The reach of the campaign should initially include national efforts with the option to expand to international efforts in the future. The international recruitment would likely include specific attention to repatriation. DEED is interested in leveraging the skills and experiences of American teachers currently working abroad. These efforts could include but are not limited to targeted outreach, networking events, and collaboration with international schools. Ensure all material is accessible to a diverse audience, including the incorporation of subtitles or closed captions. Secure all necessary rights and permissions for music, footage, and interviews complying with legal and ethical standards. Develop and adhere to a detailed timeline to ensure the project is completed in a timely manner with regular updates to the DEED project manager. Efficiently manage the allocated budget to include all expenses associated with the campaign. Upon successful completion of the project, DEED will receive all promotional materials, including print and digital materials, raw footage, master files, and rights and permissions documentation.
