Specifications include, but are not limited to: With the contract, the Agency seeks professional guidance on the best way to use the funds to have a variety of social media and search engine ad buys. Given the emphasis on the Presidential election in 2024, the Agency envisions a 15% ad spend during the primary and 85% ad spend on the general election in November. The Agency asks that the Proposers advise on the best use of Agency resources. to reach low information voters, our target audience. To accomplish this work, the Agency anticipates the following Services to be performed: 1. Work with agency staff to produce ad copy for platforms that have the option of paring text with our videos and images, such as Google search and display ads, Meta or X. 2. Manage the “pay-per-click” (PPC) marketing campaign for the May and November election. 3. Provide a complete understanding of media buying platforms. 4. Establish metrics and methodologies for reporting of the program performance. 5. Understand and analyze effectiveness of traf�ic on the website using Google Analytics. Agency can provide access to its existing Google Analytics properties, upon request by the selected Proposer. 6. Upon completion of the ad buys, provide a written report to the Agency about further opportunities to grow organic searches and the success and weaknesses of the program including an executive summary overview of program metrics. A report about the successes and opportunities to grow the program.
