Specifications include, but are not limited to: The county is seeking social media management software that provides publishing, scheduling, engagement, social listening and mentions, and analytics. The application should be robust to both gather and interpret regarding effectiveness of social media in reaching residents and additional stakeholders in the county. The software should be user-friendly allowing communicators across disciplines to use it with ease, while at the same time setting permission levels for staff members based on their need to use the software. Here are some common features we are seeking: 1. Social Media Scheduling: The ability to schedule posts in advance, allowing users to plan and automate their social media content distribution. 2. Multi-Platform Support: Support for managing multiple social media platforms such as Facebook, X, Instagram, LinkedIn, NextDoor, and more in one place. 3. Content Calendar: A visual calendar that helps users plan and organize their content posting schedule. 4. Analytics and Reporting: Tracking and reporting on key performance metrics, such as engagement, reach, and follower growth. 5. Monitoring and Engagement: Tools for monitoring comments, mentions, and direct messages across different platforms, and the ability to respond to them from within the tool. 6. Audience Targeting: Tools for targeting specific demographics and audience segments with content. 7. Team Collaboration: Collaboration features that enable multiple team members to work on social media content and campaigns. 8. URL Shortening: Built-in URL shorteners to track the performance of links in social media posts. 9. Compliance and Security: Features for ensuring compliance with social media policies and security measures to protect account access. 10. Customer Support and Training: Access to customer support and training resources for using the tool effectively. 11. Content Approval Workflow: Workflow features for content approval and collaboration, particularly useful for larger teams. 12. Account Organization: Ability to segment social media accounts in separate spaces.
