Specifications include, but are not limited to: The Grenada Tourism Commission wishes to employ an outside agency to produce an overall creative strategy spanning at least 12 months, including destination marketing and messaging, design and creation of various collateral pieces and integrated marketing activities, including digital marketing, social media strategies, and other relevant components. RFP: Advertising Agency Services 2 The agency should recommend an overall media creation and placement strategy to clearly position Grenada to visitors as an affordable and safely open destination for those who enjoy traveling, specifically in its top drive markets. It will be imperative to ensure this scope of services adheres to any changing public health guidelines and is conveyed in an informed manner. The selected agency’s responsibilities will include the items below: • Create a portfolio of new marketing assets, including photos, videos, and testimonials for use in promotional materials and a sustainable travel campaign. • Create campaigns, including but not limited to, various outdoor activities around Grenada Lake’s various assets, the Lee Tartt Nature Preserve, the Kirk Auto Sports Complex, Hugh White State Park, the Dogwoods Golf Course, and other scenic attractions with a special emphasis on the emotions and memories of families and individuals enjoying outdoor experiences. • Even though the main emphasis is outdoors, a secondary focus should include unique dining, lodging and shopping opportunities in Grenada. • Execute creative development, digital channels and social media marketing campaigns through location and behavioral targeting. • Target potential visitors searching for Grenada or a competing market through programmatic buys. • Provide monthly reporting and metrics to the Grenada Tourism Commission to demonstrate the ROI for the campaigns and to ensure key KPI’s are met.
