Specifications include, but are not limited to: a. Provide beverages to the Zoo for resale that meet or exceed the needs and expectations of the public during, at a minimum, all hours of operation. b. Maximize attendance at the Zoo through featured items, service, ambiance, and special events. c. Contribute to an annual support fund as provided in the Cost Proposal Response. d. Provide full-service vending to the Zoo. e. Provide equipment and provide general maintenance and service to vendor-provided equipment. f. Reach out to the community to increase the current usage of the Zoo through marketing and advertising. Marketing and advertising will be supported supported through an annual marketing fund provided by the successful vendor as set forth in the Cost Proposal Response. g. Donate products free of charge. An account for products donated free of charge will be created by the successful vendor with an annual minimum amount of $2,000 based on the vendor’s then-current product pricing, as set forth in the Cost Proposal Response.