Please note: This is a Sole Source Notification. Specifications include, but are not limited to:Programs teams communicate more effectively and consistently with Golden Eagle parents and family members. The CampusESP platform, along with year-round content curation and on-going support, will streamline and automate communications and allow the office to have more targeted outreach for university strategic student enrollment and retention goals, in addition to engagement of special parent populations as well (i.e. FirstGeneration, Out-of-State, Military Students, Advising Services, Residence Life, etc.). We launched a detailed search for "college parent engagement platforms" on the internet. Although many parent engagement portals were found, they were al focused on K12 education and not geared toward families of postsecondary students. CampusESP was the only solution identified. Some education consulting companies (such as Ruffalo Noel Levitz) even noted that CampusESP was the only company providing this service. Southern Miss also contacted different institutions, both to verify the referenceability of CampusESP, but also to find alternatives. No alternatives were identified and all CampusESP customers were referenceable. In some instances, generic communication platforms were identified, but they were not focused on college parents, and they did not provide Southern Miss-specific content as part of the service.
