Specifications include, but are not limited to: Strategic planning related Services may include, without limitation (“Strategic Planning Services”): 3.1.1.1 Work proactively with Lottery on an ongoing basis to help identify strategic direction in support of and in alignment with Lottery’s go-to-market plans. This may include general strategic input, directed brainstorming and ideation, secondary research compilation, interaction with Lottery beneficiary agencies, communication plan recommendations and other related marketing activities. 3.1.1.2 Make recommendations to Lottery on how to communicate to diverse audiences effectively and responsibly, with the inclusion of messages that are culturally competent and contextually relevant to both broad and targeted groups throughout the state of Oregon. 3.1.1.3 Assign Key Persons to perform Strategic Planning Services under Lottery’s account. 3.1.2 Account Management. Provide ongoing account management Services to facilitate the day-to-day management, workflow, and contract administration necessary to successfully perform the Services required under the Master Agreement and each Work Order Contract (“Account Management Services”). 3.1.3 Creative Development. Creative development related Services may include, without limitation (“Creative Development Services”): 3.1.3.1 Develop creative concepts for any combination of Lottery’s multimedia advertising and communications (“Concepts”). Concepts may apply to any traditional or non-traditional methods of advertising across both mass and segmented audiences.
