Specifications include, but are not limited to: A. Broadcast/Video Advertisement Planning and Production 1. For each year of the contract, the chosen agency partner will provide JCCC with a minimum of three fifteen second (0:15) and one thirty second (0:30) video advertisements to support JCCC’s paid broadcast and digital video promotion plan. 2. The agency partner will research, identify, recommend and present a complementary theme and approach to each year’s videos that evolves established brand signals, builds brand awareness and drives engagement, application and enrollment by identified target audiences. 3. The agency will provide video development and production support including, but not limited to: a. estimate all project and production costs b. develop video concepts c. craft storyboards d. write scripts e. create timeline f. identify filming locations and subjects g. manage talent (JCCC usually provides students and staff as subjects) h. capture video, stills and b-roll i. secure any additional required elements j. edit and produce final assets k. secure approvals l. provide final files for unrestricted use by JCCC to promote the College and its offerings 4. Monitor the local and regional advertising and broadcast environments for changes; provide analysis of emerging opportunities and adjust recommendations and activities in response to a rapidly changing environment. 5. It is expected that the partner will present the most advantageous rates, terms, and conditions for the work requested and costs for any third-party services or support presented without markup. 6. Attend semesterly (Fall, Spring, Summer) live planning sessions (in person or online) and projectrelated check ins. B. Ad Hoc Advertising and Marketing Support 1. When requested, the agency will collaborate with the SC&M department to provide guidance, recommendations, plans, guidelines, and tactical execution to support goals and initiatives identified by the SC&M team. Requested support may include research, guidance, recommendations, plans, concepts, guidelines, designs, written content, videos, print concepts, designs and executions, media relations, etc. 2. Ad hoc projects will be requested and defined by the SC&M department and presented to the agency partner for final scoping and cost estimation prior to engaging in work. 3. It is expected that the partner will present the most advantageous rates, terms, and conditions for the work requested and that costs for any third-party services or support would be presented without markup. 4. When there are active projects, the agency will provide regular reports that detail spend against estimated costs, share observations and results of any efforts, and provide other relevant data to show outcomes and shape future marketing investments. 5. Attend semesterly (Fall, Spring, Summer) live planning sessions (in-person or online) and ad-hoc check ins.
