Specifications include, but are not limited to: The scope of work for this market analysis and brand awareness study will be focused on better understanding Oregon Tech’s audiences and trends in response to Oregon’s workforce needs in STEM and healthcare fields, with a focus on micro-credentialing, badging, continuing education, and certificate programs. The study will conduct research to review current market conditions and engage in conversations with employers and community leaders to better understand the unmet educational needs of Oregon students and to develop a strategic enrollment growth plan. Oregon Tech’s key markets and territories are: • Klamath Falls, Ore., and surrounding areas • Wilsonville, Ore., and surrounding areas, including Portland • Medford, Ore., and surrounding areas • Willamette Valley, Ore., I-5 corridor, including Eugene and Salem, Ore. • Eastern Oregon, including Bend and rural communities throughout region • Northern California • Seattle, Wash. • Reno, Nevada • Hawaii Research methods: • surveys, • polls, • focus groups, and • interviews with stakeholders, including but not limited to: o Dual credit students o Traditional students o Transfer students o Non-traditional students o Stopped-out students o STEM-H industry professionals o Community leaders o University supporters
