Specifications include, but are not limited to: CNB is seeking a full-service ad agency that has the capabilities to create and develop new branding and strategy for its parks department, Cherokee National Park (CNP); including a brand guide, the building of a new website which will offer reservation capabilities, a marketing mix, including procurement and creation of CNP social pages on various platforms, brand use/positioning optimization, a media-purchase strategy, digital tools, onboarding/training, marketing collaterals and author/implement a marketing plan for CNP to reach brand awareness and visitation goals. The recommended marketing strategy would need to include continued website maintenance, a media mix, continued social media management, brand positioning, multiple campaign level concept pieces for each recommended marketing channel and messaging strategy across all recommended channels, along with costs required to implement the plan.
