Specifications include, but are not limited to: The City of Janesville is committed to improving the community’s health and well-being through improving the quality of life, and supporting a more active lifestyle for residents. In the City’s recently updated comprehensive plan, a public health and quality of life lens was used to inform policy suggestions that will help Janesville residents to experience a high quality of life through the community’s physical, mental, social, and economic well-being. One outcomes of this new plan is to better align land use goals with well-being goals such as encouraging more walking, biking, and riding public transit. Additionally, as part of the Bi-Partisan Infrastructure Law, new planning emphasis areas were created for Metropolitan Planning Organizations that center goals for increasing access to essential services, tackling the climate crisis, and providing safe and accessible transportation options among others. The Janesville Area MPO is partnering with Janesville Transit and the City of Janesville to forward these goals by developing communications and marketing strategies to increase ridership on the Janesville Transit System Fixed Route & Deviated Fixed Route Bus System. Additionally, a related initiative will prepare communications materials, including a route guide; brochure template; flyer template with the goal of increasing rider confidence and literacy in their understanding of JTS routes and offerings.
