Specifications include, but are not limited to: The HTA is seeking a Contractor to provide comprehensive support for the following areas: • Market Insights o Analyze, synthesize, and interpret findings based on research provided by DBEDT, the HTA, and others. Prepare monthly and biannual reports (Mid-year and Year-end) and recommendations and/or as requested by the HTA to enhance brand management and marketing strategies to compete against other destinations and destination stewardship efforts. o Collaborate with the HTA and its contractors to enhance the Authority’s ability to develop and execute a fully integrated brand management and marketing approach. • Airline Route Development o Build and leverage relationships with the air carriers (route development, marketing, and operations teams) through regularly scheduled meetings. o Attend conferences like World Routes and Routes Americas or others to meet with individual airlines and airports. o Assist the HTA in achieving or exceeding air seat targets with optimized distribution to all islands, including but not limited to maintaining and developing new air service to Hawaiʻi, especially from emerging markets, and maintaining and growing market share against competing destinations. • Social Media o Contractor shall hire at minimum one (1) Social Media manager with requisite experience to ensure brand consistency across HTA’s contractors, cultivating relationships with social media platform account representatives, and provide support and resources to various HTA contractors to enhance HTA’s overall social media presence and engagement. o Coordinate content management and distribution, real-time monitoring, and collaboration across markets on Sprout and Podio. o Facilitate user-generated content across multiple platforms via TINT to ensure content is brand appropriate, cohesive, and properly screened for licenses and use. o Manage content, analytics, reporting, customer engagement, proper use of Hawaiian orthography, and collaboration across the HTA and its contractors. • Websites and App Development and Maintenance o Work with the HTA to ensure ease and best functionality of the destination websites and App via optimization and upgrades, as well as the development and management of databases to connect visitors with community organizations and projects throughout Hawaiʻi, o Regularly monitor content to ensure it is up-to-date, accurate, and brand-appropriate. o Contractor shall manage analytics, reporting, search engine optimization, ADA browser compliance, data protection/privacy, cyber security, crisis management including crisis communications and special alerts, proper use of Hawaiian orthography, communication and collaboration across the HTA, Global Marketing Team, and other contractors and partners. o Develop new features and infrastructure as needed, including front and back-end coding, integration of third-party APIs, and testing/quality assurance. o Counsel the HTA on maximizing emerging technology.
