Specifications include, but are not limited to: This RFP has been issued to seek qualified companies who have a working knowledge of the tourism industry and can demonstrate the necessary experience to place digital advertising utilizing but not limited to the following tactics: Google Search (SEM), Responsive Display and Remarketing; Meta Prospecting and Remarketing; Google Video, YouTube and/other video applications; OTT; Although it is our intent to contract with the person/company that best meets the qualifications to complete the scope of work, ‘Visit Meridian’ (Lauderdale County Tourism a department of Lauderdale County, doing business as Visit Meridian) may terminate the negotiations if they are unsuccessful in reaching an agreement on all matters including the scope of work and cost. VISIT MERIDIAN TOURISM intends to contract with a qualified company to support its continued recovery efforts, stemming from the negative economic impacts of COVID-19. This contract will be funded through federal ARPA dollars for Mississippi Tourism Recovery, I.