Specifications include, but are not limited to: As a minimum requirement, vendor must demonstrate experience with providing consulting services the same as or equivalent to all of those outlined in the Scope of Work below. Vendors that fail to meet this requirement will not receive any further consideration. Market Research • Through both quantitative evaluation and qualitative, Selected Vendor will identify new market opportunities to include: o Domestic and Canadian Drive o Domestic Fly utilizing Manchester-Boston Regional Airport • Selected Vendor will conduct market segmentation studies for current and new markets for targeting purposes by region and/or stakeholders to identify the following: o Traveler types o Relative value or appeal o Message strategies • Selected Vendor will conduct a website intercepts study to determine the following: o Profile users o Understand user experiences o Site strengths and weaknesses o Impact of the site driving travel and spending with New Hampshire • Selected Vendor will conduct studies to determine the appeal of New Hampshire for specialized considerations, to help identify the best strategies for increasing appeal for opportunities like workforce attraction. Industry Research Program • Selected Vendor will develop a research program for the New Hampshire Tourism Industry, research could include: o Tourism sector economic impact – ie: art & culture, skiing, breweries, etc. o Event Impact modeling tools o Tools for determining marketing/advertising ROI • Selected Vendor will develop tools or a mechanism for evaluating/qualifying the Joint Promotional Program. Best Practice Guide for Imagery • Selected Vendor will conduct research utilizing existing state imagery to assess stopping power, motivation appeal and communication effectiveness. • Using the research outcomes, selected vendor will develop a best practice guide with state specific examples of what works and what doesn’t, as well as the do’s and do nots of imagery usage.
