Specifications include, but are not limited to: Tasks of the agency will include: STRATEGY - Establish overall robust strategy and KPIs/measures against which to deliver. Develop a strategic plan and creative strategy for 2024 that includes support of: ● Active soft adventure (national/state parks, hiking, e-biking, etc.) ● Adventure enthusiast (mountain biking, ATVing, canyoneering, climbing, via ferrata) ● Entertainment, arts and culture ● Meeting & convention marketing/sales ● Sports marketing/sales ● International marketing/sales ● Lodging offerings ● Destination development ● Website initiatives within the current platform ● Signature events and Greater Zion involvements/support; MEDIA RELATIONS - Provide ongoing media relations support representing Greater Zion’s unique story and targeted media opportunities. Maintain strong relationships with a diversity of U.S. media across multiple channels in the tourism, adventure, lifestyle, and relevant sectors, as well as local, community media. Review, analyze and act upon incoming U.S. media inquiries. Proactively pitch Greater Zion and its offerings to leisure, adventure and travel trade media, as well as traditional media, to generate coverage and inclusions in established and new markets. Secure journalists to visit Greater Zion either individually or in groups. Organize and execute media events and familiarization (fam) tours. Arrange and manage media appointments for Greater Zion staff, stakeholders and spokespersons. Communicate with local media concerning Greater Zion messaging, value of tourism, stewardship and other community relations. Liaise with local media to facilitate access to Greater Zion staff and/or stakeholders. CONTENT CREATION & DISTRIBUTION - Create and share relevant media materials and messaging. Monitor the content being created by Greater Zion; collaborate when appropriate. Develop tourism content as it relates to Greater Zion’s or tourism’s events and projects and campaigns, including, but not limited to: press releases, backgrounds, story idea pitches, press materials, key messages, speeches, etc. Identify appropriate distribution channels such as newswires, trade shows, distribution lists, networks, etc. and manage content distribution across these channels. Develop value-of-tourism content for non-media audiences, like community members, local government officials, etc.
