Specifications include, but are not limited to: A. Brand Oregon Tech’s dual credit program. Create a logo for the program that aligns with Oregon Tech branding guidelines while connecting and creating awareness with our student populations. B. Create marketing materials related to dual credit and transfer pathways that support student understanding related to Oregon Tech degrees and more specifically STEM Pathways. C. Develop relevant tagline for dual credit and transfer work. D. Create all pathway program materials to build relevance and clearly align how courses will transfer, time to degree, cost, and subsequent job opportunities. E. Develop clear communication and marketing plans for parents to support outreach. Provide materials that reach this population and goals while adhering to institutional policies and practices related to parent and family communication. F. Complete analysis of current webpages and develop more engaging content for students and families. G. Create engaging short videos related to transferability of dual credit and community college coursework. H. Design pathway maps that are accessible, relevant, and easy to adapt year to year. I. Plan and create advertisements for Oregon Tech dual credit and transfer audiences. J. The ideal firm would understand the nature of higher education, student decision making related to higher ed and marketing directly to 16 - 24 year olds. All files should be editable by Oregon Tech marketing staff to accommodate content changes as needed. K. Develop campus specific dual credit marketing for Portland-Metro and Klamath Falls campuses.
