Specifications include, but are not limited to: A sponsorship proposal presented to the Lottery should meet the following three criteria: 1. Maximize Lottery Visibility - the event, sports team, or venue sponsorship proposal should draw a large number of attendees (typically 20,000 or more) whose demographics match the Lottery’s target audience. The Lottery is interested in effectively delivering its message of fun and entertainment to Minnesota adults, ages 25-64, with a household income of $75,000+ and an educational background of some college or higher. The Lottery does not market to those under the age of 18, and events with large numbers of children present are generally not accepted. Attendance numbers, on-site signage availability, sales and engagement opportunities, and media exposure are critical components that will be evaluated in the proposal. List and define all assets, value, and benefits that the Lottery would receive as part of the sponsorship, such as PR inclusions, social media posts, prize support, promotional activities, and signage. 2. Enhance Lottery Image - the event, sports team, or venue should be a reputable, safe, and well-run event and organization that enhances the Lottery’s brand. The Lottery's presence should fit well within the lineup of other sponsors and participants. The Lottery is interested in sponsorships that can promote Lottery products, either via on-site sales from a Lottery booth, from sales-generating promotions with Lottery retailers, or from joint programs with the sponsor's media or other sponsorship partners. 3. Provide Promotional Extensions - the event, sports team, or venue proposal should offer exciting, valueadded ways to interact with attendees and have opportunities to motivate attendees, listeners, and viewers to participate in and purchase Lottery games. The proposal must include staffing support, or other considerations to help the Lottery implement any appropriate promotional extension ideas. Proposals should address all pertinent elements of the sponsorship and how the Lottery criteria, as stated above and on the RFP Evaluation Form, are to be met.
