Specifications include, but are not limited to: Connecticut’s Countryside, the four towns of Bolton, Coventry, Mansfield and Tolland, have initiated a Request for Proposals (“RFP”) process to identify a qualified consultant (“Consultant”) to further implement Connecticut’s Countryside Marketing Implementation Plan prepared with DKA (Dornenburg Kallenbach Advertising). The Consultant can be an individual or part of an agency or team. The project is expected to include providing further content and editing for the website, first year maintenance of the website with a plan for on-going maintenance; and development of a social media plan. The Consultant will work with Connecticut’s Countryside staff team and provide deliverables to Connecticut Countryside’s Steering Committee at key milestones. A specific plan for working with the staff team and Steering Committee will be laid out in the kick off meeting with the staff team. Products and services will include: 1. Review of Action Plan for Economic Vitality for the Towns of Bolton, Coventry, Mansfield, and Tolland including the Implementation Matrix 2. Review of Marketing Implementation Plan 3. Further content development of website including images, an events calendar, itineraries (i.e., hiking, biking, antiquing, farm stores/farmers markets, etc.), and other content as reviewed with Connecticut’s Countryside team 4. One year maintenance of website and subsequent training manual for on-going maintenance done by others 5. Development and implementation of social media plan
