Specifications include, but are not limited to: Enhance our decision-making processes by providing valuable insight into customer/citizen behavior, market trends, and operational efficiencies. The scope of services listed below must be addressed to be considered for this project and is not intended to be a comprehensive list of what the Firm will provide. It is expected that the Firm’s proposal will provide more specific recommendations for an approach based on their experience and expertise. The proposed software should provide data on the following: Consumer geographical patterns among residents, visitors and employees. Foot traffic patterns to track visits over time and the demographics of those visits. Determination of spending by Utah residents outside of the City and identification of brand affiliation among shoppers to assist in attracting relevant businesses. Understanding consumer behavior. Calculation of total attendees at locally hosted events and identifying the demographics of those attendees. Migration patterns, understanding where people are moving to and from and the form of transportation used. Dynamic trade areas – identify the home and work locations of your visitors and residents. Measure the impact of large-scale events as well as plan and prepare for future events. Uncover trends in population changes and movements. The ease, functionality and number of data sets that can be created. Identify key points of interest in our City and State. Determine visitor's mix of locals versus out-of-town consumers. How far are people traveling to utilize our many parks, trails, and events. Identification of Draper locations considered strengths for determining what opportunities they provide. Track the number of users on each trail/open space. Track entry and exit points on all trails.
