Specifications include, but are not limited to: The vendor will adapt existing creative assets for a multi-channel marketing campaign. The vendor must also be available to provide supplemental creative services as needed. This phase of the work must include: • Ensuring that program materials align with best practices for culturally and linguistically appropriate services and will help promote awareness and understanding among underserved populations. • Taking steps to ensure the accessibility of all content and materials developed to support the campaign. This will include that all materials are available in English, Spanish, and Portuguese. • Using existing footage/voiceover to create Portuguese video tutorials on how to use the Healthy Rhode mobile app that align with existing English and Spanish video tutorials. Media buy: The vendor will execute and manage the media buy associated with the two campaigns as outlined in Deliverables.
