Please note: This is a Sole Source Notification. Specifications include, but are not limited to: targeted advertising services within the Philadelphia market (Bucks, Chester, Delaware, Montgomery, and Philadelphia, PA Counties) to propel brand campaigns and attract new students. The Southeastern Pennsylvania Transportation Authority (SEPTA) transportation system is the only public transportation provider in the Philadelphia marketing area. Intersection Media, LLC (Intersection) has been contracted by SEPTA as their agency of record to handle all agreements where the SEPTA transportation system is used for marketing purposes. This is a single-month advertising campaign via the SEPTA transit system, which includes advertising through bus wraps, bus shelter signature, and subway signage concurrently throughout the month of December 2023. These services are essential in attracting new students to ensure the viability of the University in future years.