Specifications include, but are not limited to: The University intends to secure a contract to develop a university-wide branding and marketing strategy in collaboration with a full-service Contractor with extensive, proven marketing and branding experience – a minimum of ten (10) years – in various sectors, including public research universities. We need the next generation of our brand platform to launch us forward by aligning the needs of our audiences with our new strategic plan. The contractor will develop and implement a robust strategy that raises UofM’s profile positively and measurably in local, regional, national, and international markets. The brand agency must create a consistent, unifying brand message that positions UofM to an advantage in a highly competitive higher education landscape. The brand agency would function as a highly collaborative extension of the University marketing and communications team.
