Specifications include, but are not limited to: Selected proposer will: Conduct an audit of currently established Division branding assets, guidelines, andstrategies, the branding and marketing needs of our venues and programs, and thecurrent implementation plans for their use; and assess the current hierarchy ofvenue, services, and program branding in light of the Division 2020 Master Plan andcurrent Division (in particular: developing the Division as a regional asset, increasingDivision community awareness, encouraging regional collaboration, and increasingaccess and equity for new and emerging artists and arts organizations) Conduct market research as necessary to better understand the positioning of the Division in the community and opportunities presented therein. Work with staff to identify, clarify, and where necessary develop short-term and long-term goals and objectives to increase the overall brand awareness of the Division and bolster our recognition as a vital community entity, while maintaining strong promotion of individual venues and services. Craft a strategic plan to elevate and improve the use of existing guidelines and assets in service of increasing Division brand recognition and clarity of branding hierarchy. Create recommendations for new or additional resources and strategies for the Divison to pursue in accordance achieving with its 2020 Master Plan goals Deliver a final product including written strategic plan and recommendations. Plan and coordinate meeting and project schedule in concert with Division lead. Complete work no later than end of Q3 of 2024, unless otherwise negotiated with Division. Include a small working committee of Division staff and representatives in this effort. Salt Lake County Arts & Culture will: Coordinate a small working committee of Division staff and representatives to work on the project with the selected proposer and team. Provide Division branding assets, guidelines, and strategies for
