Specifications include, but are not limited to: The Minnesota Office of Higher Education is seeking a vendor for marketing and outreach efforts around the new Northstar Promise Program. This new financial aid program established during the 2023 Legislative Session is set to launch in fall 2024 at all Minnesota State campuses, University of Minnesota campuses, and tribal colleges in the state. The program will cover the cost of all tuition and fees for any student with an Adjusted Gross Income of less than $80,000 a year. The selected vendor will partner with Minnesota Office of Higher Education staff to market and raise awareness for the program. This will include, but is not limited to: • Develop a communications plan. • Develop an outreach plan, with a focus on reaching/connecting with historically excluded populations. • Create a toolkit and communications assets for OHE staff and college staff. • Run paid social media marketing to raise awareness of the program. • Design/write copy for paid marketing opportunities (i.e. digital ads, radio ads, print ads, etc.).
