Specifications include, but are not limited to: Tarrant County College District (TCCD) is seeking proposals from qualified companies/firms to engage a marketing and advertising firm to help develop and execute a multi-faceted marketing campaign to include market research, direct mail and digital marketing, target marketing, SEO/SEM, media buying and strategic community outreach activities that will heighten the awareness and perception of TCCD’s vast technical and academic programs among the constituents of Tarrant and surrounding counties. Marketing efforts will be built around central communication points provided by TCCD. It is expected that monthly performance reports with key metrics will be provided to highlight the performance of campaigns and to be used as points of reference. As needed, TCCD may ask for assistance with public relations on special projects.