Specifications include, but are not limited to: 4.3. Digital Paid Media/Media Management 4.3.1. Describe in detail experience with the following: 4.3.1.1. Supporting awareness building, lead generation, engagement, and retention via paid digital channels. 4.3.1.1.1. Especially for Online and traditionally underrepresented students. 4.3.1.1.2. Informed by best practices and benchmarking in higher education. 4.3.1.1.3. Campaign Strategy and Consultation 4.3.1.1.3.1. Audience/channel analysis 4.3.1.1.3.2. Competitor analysis 4.3.1.1.3.3. KPI/impact forecasting 4.3.1.1.3.4. Creative strategy 4.3.1.1.3.5. Budgeting 4.3.1.1.3.6. Other relevant campaign strategy/consultation support 4.3.1.1.4. Media placement launches.
