Specifications include, but are not limited to: 1.Campaign Strategy and WorkplanThe potential contract awardee will develop to concepts to manage the SNAP-Ed public educationcampaign intended to motivate target audiences and result in behavior changes. This will includebecoming familiar with the subject matter of the campaign, target audiences, qualitative andquantitative research related to the campaign, and the measurement of impact of various types ofmedia messaging, concepts and delivery systems. This campaign will be built and implemented usingthe social marketing process.State of AlaskaDepartment of HealthDivision of Public AssistanceDate Issued: November 1, 2023Response Deadline: November 17, 2023, 2:30PM Page 2 of 42.Production of Campaign MaterialsIn accordance with the approved workplan, the potential awardee will produce all campaign materials,including, but not limited to:a. Public education and communications pieces.b. Coordination and purchase of print and promotional products as needed, such as posters, rackcards, banners, and other items.c. Creation of images for online channels including banners, rotating photo banners, other graphicsand text, as needed for websites, Facebook, YouTube, and other online channels.d. Radio and television ads3. Campaign ManagementManage the campaign’s presence, social media outlets, and online publications according to theapproved workplan. This will include but is not limited to:a.Maintain media and messaging to Facebook, Twitter, YouTube, Google, and other online channels.b.Coordination with DPA staff and DOH Public Information Officers for earned media events,publications and interviews when appropriate. This may include assisting with promotion ofstatewide events and activities, event partnerships, and community tie-ins to support and reinforcethe statewide campaigns.c.Develop earned media opportunities for the campaign, provide support as needed with pressreleases, organizing press conferences, and engaging news outlets.At the end of the contract term, a report shall be provided summarizing presence, reach, and all availableanalytics of the campaign.4. Media Placementa. If contracted, the awardee will be responsible for media placement according to the approvedworkplan. The final selection of materials and placements will be identified in the workplan, but mayinclude, but is not limited to, the following:1)TV or video2)Radio or internet radio3)Print materials, newspapers, posters4)Bus ads, theater ads5)Social media outlets or online ads6)Websites7)Out of home materials8)othe
