Specifications include, but are not limited to: o Public Relations/Communications (this list is not necessarily all-inclusive): The Fort Wayne Housing Authority has the responsibility of keeping the public, the media, the Legislature, and state and local agencies and officials accurately informed on many complex issues of vital public concern and on the priorities, decisions, and activities of the Housing Authority in addressing those issues. ▪ Provide strategic communications consulting, media relations, and public relations/public information support services, and to assist our agency in creating and executing a cohesive and effective communications program that serves the public interest. ▪ The responsibilities under this contract may include producing written materials (i.e., news releases, talking points, speeches, scripts, background/issue papers, etc.); producing broadcast media (i.e., radio, TV, webcast, etc.); maximizing the effectiveness of social/digital media; developing overall communications strategies to promote maximum dissemination of accurate public information; using a combination of earned media, targeted outreach activities, and relationship building with key stakeholders; and developing comprehensive communications plans utilizing a variety of media platforms. Other special projects may arise that would require the Fort Wayne Housing Authority to request individual quotes for those projects. o Social Media (this list is not necessarily all-inclusive): ▪ Cultivate content for FWHA and CEO’s Facebook, X (formerly Twitter), and LinkedIn on a weekly basis. ▪ Post provided content as needed for FWHA and CEO ▪ Work with FWHA Staff to create a cohesive Social Media Marketing Plan o Branding (this list is not necessarily all-inclusive): ▪ Create flyers as needed for various programs and events ▪ Assist FWHA Staff with creating an Annual Report to the Community ▪ Assist in creating logos or branded items as needed o Photography (this list is not necessarily all-inclusive and would be on an “as needed” basis): ▪ Headshots for CEO/Executive Director ▪ Headshots for staff ▪ Group Photos of staff ▪ Photos taken at various FWHA Events o Videography (this list is not necessarily all-inclusive and would be on an “as needed” basis): ▪ Marketing/Informational videos ▪ Videos taken at various FWHA Events ▪ Walkthroughs of apartment communities ▪ Drone footage of apartment communities ▪ Walkthroughs of development projects ▪ Drone footage of development projects o Miscellaneous Services ▪ Hourly rate(s) for items requested that fall outside of the scope of work
